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If your job involves talking on the phone, it can seem difficult and overwhelming. Many people get nervous and don’t know how to sound confident. If this sounds like you too, don’t worry. It doesn’t have to be that way. However, it is crucial that you understand the strategies that are proven to make you more confident on the phone. That way, you can dominate your job with pride whether you are in sales, marketing, or customer service:


If you are a cold caller or do any kind of phone sales, then you probably have some anxiety around calling people. After all, who wants to answer the phone and be sold something? You probably face a lot of rejection. The key is not to ignore this, but to focus on something else.

Do some basic math about how many calls it takes to make a contact with a decision maker. Then, do the math of how many calls with the decision maker it takes to close a deal. And then calculate how many deals you close with actual decision makers in general. Then calculate how much that sale is worth. Now divide the sale amount by the number of calls it took to achieve it. You now have a specific dollar value that you are earning, on average, for every call. It’s a great way to get you psyched up and confident when calling.


Always set your intention when calling. It guides your conversation and gives you a deep confidence that shines through. The other person will pick up on it without a doubt.


Without a script, it’s really hard to sound confident. Make sure to have a backup in front of you. This is true even if you’re a pro, as everyone slips now and then.


If you aren’t feeling confident in your body language, it’s hard to do so on the phone. Try standing up and shaking things out. Sometimes, this can be a game changer for how you sound.

When it comes to talking on the phone, don’t feel bad if you’re not a natural. It is a learned skill that you can develop over time. So don’t miss out on feeling confident when you start dialing numbers. Use the tips above and do better on the phone than you ever have before.